Many analysts, including myself, have repeatedly written about us having entered a new normal, which is enforced by a so-called green swan event – an event that according to BIS is “extremely [financially] disruptive and that could be behind a systemic [financial] crisis” (brackets set by Thomas Wieberneit). Supply chains are broken, employees need to work from home, stores were forced to close for prolonged times, and so on.
This has the ability to seriously harm the bottom characteristic of a agency, it really is assisting their customers resolve their troubles. Looking on the pyramid of client expectancies, agencies are frequently slightly, if the least bit, able to preserve its lowest level ? The quantity of efficiency ? And are some distance away from making it clean for his or her clients or maybe presenting them with a pleased enjoy even as interacting and appealing with them.
Figure 1: The hierarchy of consumer expectancies
Yet, we are in an generation in which services and products themselves get an increasing number of deprecated and the enjoy turns into the primary distinguishing factor for endured success.
Still not all companies are set up to cope with this. Most aren't resilient enough to fend off or at the least mitigate the disruption resulting from a disaster. Some corporations are affected greater than others. So are the individuals who paintings in those corporations.
· Salespeople cannot interact with their customers in the ‘usual’ way anymore. They cannot go out and visit them currently.
· Customer service professionals need to change their ways of collaboration with their colleagues, they cannot just ask their neighbour anymore.
· Marketing Teams cannot create and host offline events due to distance and meeting restrictions.
· Finance departments see challenges in creating invoices in time due to inaccessibility of information, advice, data and documents.
· Bonding between colleagues works different now, as there is no coffee corner anymore – nor the common smoke. Social interactions work differently now.
· Stores can only serve a very limited number of customers, if at all, again, due to distance and meeting restrictions.
These are wonderful problems that need extraordinary solutions. Not solving them results in every, personnel and customers, not being glad.
However, searching at the examples above, commonplace subjects emerge:
· People cannot interact with each other as they are used to.
· Processes, that rely on siloed best of breed implementations, break down.
The precise statistics is that they have got commonplace denominators: lifestyle and generation.
About the role of culture I have written a while ago: Employees make, and want to make, customers happy. Therefore, it needs a relentless focus on the customer and it is the role of management to make employees happy, so that they can do what they want to do.
Culture is the inspiration for a enterprise to be an indispensable a part of the solution of the trouble going thru its clients.
Then, there is the question of technology. The ability of employees to provide customers with a good experience requires powerful applications, built upon a strong platform, which big companies like Microsoft, Oracle, Salesforce or SAP, but also emerging players like Zoho provide.
Wisely choosing a platform and gradually integrating approaches and records on it to serve humans ? Employees and in the end customers, is prime to business employer resilience.
Figure 2: The constructing blocks of a patron revel in platform
This platform gives four elements:
· A strong technology platform that holds and exposes the main capabilities that all enterprise software needs in order to be able to create a great experience: Analytics, integration, machine learning/AI, IoT services, blockchain, database access, security, no-code/low-code development services, to name just a few of the more important ones. The ability of organizations to innovate and while maintaining a stable core is depends on this.
· Insight, i.e. actionable information with the objective of achieving an outcome. Insight is what enables companies or individuals to turn raw data into actions that yield positive results for customers and therefore for themselves. This data may be structured or unstructured, transactional or behavioural, etc. Data may be first party, second party, or third party data. Through the use of analytics, data can be turned into information and through the use of advanced analytics and AI into insight. The services to enable this are delivered via the technology platform.
· Productivity is about the effective and efficient process automation, where possible combined with an efficient way for people to get their jobs done. Especially within a business, but also across businesses, people need to collaborate easily and efficiently. This requires a lot of tools, services, and a strong data sharing ability. It also requires people to interact with computers not in the computer way but the same way people interact. This is one of the main reasons for the rise of speech and voice interfaces.
Efficient collaboration, primarily based upon insight, isn't always only critical for human beings, however for interacting software application systems as properly; it is vital for an powerful method automation.
· And finally, an ecosystem of customers and partners, that enables scale. This scale is achieved by building and nurturing an ecosystem of partners. Partners are developing solutions that augment the core ones; other partners implement solutions across the ecosystem. To be accepted, it needs to distribute the value it generates fair and transparent to all involved parties.
As said above, only few software vendors are capable of providing this platform, along with the relevant business applications and a culture that bases on being part of the solution, not the problem. One of them being Zoho, which recently invited me to their analyst briefing 2020. Many thanks again to Sandra Lo for inviting me to this enlightening event.
You want to learn more about how you can set your business up to be able to deliver the same high customer experience in a post Covid-19 world? Then join me in a webinar on June 4 at 2 pm CET and discuss how you can leverage the opportunities created by this crisis.
I am looking ahead to discussing with you!
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