A few days ago B2B e-commerce vendor Cloudcraze announced that it secured a $20 million funding of Insight Venture Partners under participation of Salesforce Ventures. Cloudcraze is one of few ecommerce platforms that are fully built on Salesforce’s Force.com platform, which gives them a very good position inside the Salesforce ecosystem. Integrations with Salesforce Sales- and Service Clouds come easy, enabling fast implementations and go-lives. Additionally, having a B2B focus, Cloudcraze serves a market niche that is poised to grow significantly in the next 3 – 5 years. Forrester already in 2015 predicted a market growth to more than a trillion dollar in the US alone. Gartner positions them in the Visionary quadrant of their 2016 Magic Quadrant on Digital Commerce.
Given all this I was somewhat surprised when Salesforce acquired the B2C focused ecommerce platform Demandware in May 2016, considering that Salesforce has B2B roots, too. Additionally, Demandware is not even built on the Salesforce stack. On the other hand, Demandware is categorized a leader in the 2016 Gartner Magic Quadrant for Digital Commerce and with its B2C focus offers new markets for Salesforce, competing with SAP, Microsoft, and Oracle on one hand, and ecommerce pure-plays on the other. These are markets that Salesforce could have been locked out without this acquisition as Demandware was the last independent leading ecommerce platform.
My Take
With this funding Salesforce shows all over again that they treat ecommerce critically, with out being inside the instant want to present an cause of their approach round two wonderful ecommerce structures, because the funding is led with the useful resource of Insight. The investment need to help ensuring that Salesforce Sales Cloud deployments get connected with a Salesforce based totally ecommerce in vicinity of one of the different robust ecommerce structures which might be to be had. It additionally offers a degree of safety in the direction of competition looking for to go into the Salesforce environment.
Salesforce additionally should get get entry to to a richer CPQ functionality than its non-public product offers (Apptus, a few other CPQ dealer in the Salesforce environment closing 365 days decided to port its apps to Azure).
For Cloudcraze this investment spherical way an high-quality deeper immersion into the Salesforce surroundings. The organisation has been platinum accomplice earlier than; now the orbit has become even closer. The investment as such can also nicely permit them to move up from the Visionary quadrant to the Leader quadrant, given a large funding this is centered closer to ?Supercharging improvement? And helping ?Persisted increase inside the United States and EMEA?. The funding might also additionally imply a step on a route that in the end effects in being received.
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