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Social Selling pioneer Nimble has an awesome start into 2017. First it got number 1 in CRM satisfaction by G2Crowd earlier in January, then friend and CRM godfather Paul Greenberg named Nimble a winner of the 2017 CRM Watchlist awards, and now Nimble announces the Smart Contacts add-in for Outlook, a deep integration into Outlook for iOS, with an integration into Outlook for Android coming soon.
The Nimble Smart Contacts upload-in brings the strength of Nimble?S view on contacts to Outlook for mobile clients, after the widget and Outlook add-on already provided this functionality for the internet- and Outlook clients.
The upload-on follows the philosophy that for maximum organizations the email account continues to be their CRM device; given this, this is a sincere enhancement. Nimble recognizes that there are essential e-mail systems used in organizations: Gmail and Office365, and now sincerely enables them each. This integration promises the profiling information that the Nimble again cease gathers practically at any place. The browser add-in already nowadays allows to get profiling data approximately contacts in one of a kind CRM systems, e.G. Salesforce or MS Dynamics and works seamlessly in Google Apps and Office365.
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| Nimble's Outlook Sidebar |
“The biggest cause of communication failure is lack of knowledge of who someone is or what their business is about,” says Jon Ferrara, CEO of Nimble.
This add-on is closing one missing link in the chain by making it part of Outlook and reducing the need for having yet another app. Relevant business insight about people in a mail conversation and their companies is now directly available in the email client.
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| Smart Contact Manager |
The add-on, along with the above-mentioned Outlook Add-in, and the available Dynamcis integration, puts Nimble squarely between Microsofts Outlook Customer Manager and a full-scale Dynamics implementation – an interesting thought that I will continue below.
Considering the fact that Jon modified into on an ?Extreme go to to Redmond? Final yr, an add-on like this shouldn?T come as a prime marvel. The important surprise would possibly as a substitute be if this can be the best piece this is going to come back.
And it isn?T.
In a communique these days approximately things CRM Jon gave me some greater snippets of facts. What I can say is this: Nimble is a pilot associate for Microsoft?S Cloud Solution Partner software. With this it is in all likelihood that Microsoft Sales can circulate pitching Nimble to their customers. Microsoft is likewise funding Nimble to increase programs on Azure. This is an exciting circulate for Microsoft as it may probably placed quite some extra load on Azure.
My Take
Although on the outset it doesn?T look like it, this may be a big element.
If this partnership goes deeper than a trifling upload-in to Outlook, then there are pretty a few benefits for every events, Microsoft and Nimble. Nimble receives higher get admission to to the large Microsoft consumer- and partner base with a corresponding reach, which ought to translate to a lift of customers and consequently revenue.
Microsoft on the other side gets access to a Social Sales solution that is placed at the lower end of the market, which is far from being saturated. And Microsoft gets access to a solution that is natural to people who do not yet use a CRM system, as it is built around the Inbox. Together with Nimble’s stickiness (very high user satisfaction according to G2Crowd), the existing integration into Dynamics and the above mentioned Azure development joint Nimble-Microsoft customers also get a clear upgrade path to MS Dynamics.
As it's miles proper now, Nimble is positioned most of the Outlook Customer Manager and MS Dynamics. Surely there may be a huge hole among Nimble and Dynamics, but because it stands this is as an opportunity an remarkable component, as said above. Being Microsoft I might do not forget subsidizing the Nimble upload-on in region of persevering with to offer their own Outlook Customer Manager.
So why need to this be a big issue, you ask?
Imagine the following: The Smart Contacts App, or as a substitute Nimble becoming part of the Office365 cloth, jogging with the whole Microsoft software stack, like Outlook, Skype, Team, Dynamics, Office365, LinkedIn, PowerBI. Add the reality that many smaller corporations are despite the fact that operating without a CRM device, however without a doubt use their mail customer ? And MS Office. Continue the idea with: Salesforce, SugarCRM, SAP, Dynamics are too costly and too ?Clumsy?, customer-unfriendly. Add the idea of a deep integration into the Office Graph/LinkedIn graph, and all of the sudden there can be a effective and much less luxurious social income application.
Mind you, there though is probably gaps at the provider and in particular advertising facet, but that is a tale for some other day. For now I do see large ability on this partnership.
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